It's hard to guarantee the freshness of anything perishable that's been listed on a site, which is why Fresh Food is not a category in most digital marketplaces.
We've become used to shopping mostly hard goods online. Shoes aren't expected to be sold in a few days or hours, though fruit, veggies, flowers, baked goods, dairy products, sea food and more, are.
However, ensuring an offer's freshness is easy, with us, with a real-time broadcast.
More channels and methods for vendors to sell fresh produce and flowers will increase sales, benefiting everyone.
This is why we created Shopvana.
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